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Control Plane Labs

Advertise on Control Plane Labs

Last updated July 27, 2026

Who reads Control Plane Labs

Cloud engineers, SREs, platform engineers, application security engineers, IT admins, and full-stack web developers. Predominantly US and Tier-1 (UK, Canada, Australia, Germany, Netherlands, Sweden). Roughly evenly split between individual contributors and hands-on managers. Buyer-approvers of DevOps, security, observability, and developer-tooling SaaS.

Traffic is tools-first: readers arrive to solve a specific problem (decode a JWT, format a JSON blob, look up a certificate) and stay to read the paired explainer. That produces above-average dwell time and above-average returning visitors — the pattern advertisers care about.

Current placements

At launch, display placements are:

  • Sidebar-sticky (desktop, tool pages). 260px-wide sticky ad next to the tool column. Highest-viewability slot on the site.
  • Tool-below. In-content ad directly below the tool output. Viewable after the user has run the tool.
  • In-article-1 and In-article-2. After paragraph 3 and paragraph 8 on articles longer than 1,500 words.
  • Pre-footer. Below every article, above the newsletter widget.

Ad density is capped at 3 units per article or tool page at launch. Auto-ads, anchor ads, vignettes, and interstitials are not used and will not be introduced.

Networks

  • Launch: Google AdSense.
  • Post-graduation (target: month 4–5): Journey by Mediavine or Raptive as primary; AdSense retained as fallback.
  • Post-scale (target: month 8+): direct-sold sponsorships available for category-exclusive placements.

Media buyers can request our up-to-date network placement stack by emailing ben@ennis-studio.com.

Once the site is above 15,000 monthly sessions, we accept a small number of sponsored tool posts. Format:

  • One tool post per month, maximum.
  • Labeled “Sponsored by [advertiser]” above the fold.
  • We retain full editorial control of copy; the advertiser reviews for factual accuracy of claims about their product only.
  • Sponsored posts are excluded from RSS and the newsletter.
  • Excluded categories: pop-under networks, adult products, gambling, unregulated crypto, exploit tools.

Newsletter sponsorships

The Friday recap newsletter accepts sponsorships once we cross 1,000 subscribers. Placements:

  • Top-of-newsletter primary slot (1 per week, exclusive).
  • Bottom-of-newsletter secondary slot (up to 2 per week).

What we do not do

  • No affiliate stuffing. Affiliate links in articles are limited to products we have hands-on used and would recommend without a payout.
  • No native ad units disguised as editorial content.
  • No paid backlinks or link-insertion requests. Do not ask.
  • No pop-unders, no anchor ads, no auto-refresh ads, no interstitials.
  • No advertiser reviews or previews of editorial content.

Rate card

Rate card is issued on request based on the current trailing 30-day traffic and category exclusivity. Contact:

Advertising inquiries: ben@ennis-studio.com

Please include: your company, the campaign category, the placement you are interested in, and your target flight dates. We reply within three business days.